Please note the following credit values:

BSc Course: 4.5 ECTS*

BSc Seminar Course: 9 ECTS

MSc Course: 5 ECTS

MBA Course: 3 ECTS

MBA Workshop: 1 ECTS

Language course: 5 ECTS

*The following BSc courses have a different credit value:

Business Communication: Theory & Practice: 3 ECTS

Managing your personal performance holistically: 3 ECTS

Harmonizing Leadership with Personal Development: 3 ECTS

Mental Health First Aid: 1,5 ECTS

Understanding your personal performance base: 1,5 ECTS

Workshop Body Language for Women: 1,5 ECTS

Intercultural Competence - Fit for International Collaboration: 1,5 ECTS

Perform Yourself! Media and Presentation Coaching: Personal Presence!: 1,5 ECTS

PTMBA2026 Price Management

Participation Prerequisites

Basic Marketing Knowledge

Course Content

Pricing is the (only) one of the 4Ps generating turnover. Moreover, price is the strongest profit driver! It has direct impact on profits, direct impact on sales volume and indirect influence on fixed costs. Within the scope of price management, participants will get familiarized with the price management process and its four steps strategy phase, analysis phase, decision making phase and implementation phase. The course covers the following topics: Foundations of price management Price strategy Pricing analysis Price decisions Implementation and monitoring Innovations in price management

Intended Learning Outcomes and Competencies

Students participating in this course will gain advanced knowledge in price management, with a high emphasis on managerial and entrepreneurial practice. Theories and managing practices are supported by current examples that are embedded in the lecture and by high profile guest lectures that further provide practical examples to apply the learned theory to real life. Another focus lies on engaging the students’ critical thinking and problem-solving skills.

Instruction Type

On-campus lectures

Form of Examination

Grading: 100% Final Individual Exam

Literature

Suggestes readings (not compulsory): [1] Simon, H./Fassnacht, M. (2019):Price Management: Strategy, Analysis, Decision, Implementation (Englisch), 1st. Edition, Springer. [2] Nagle, T.T./Hogan, J.E./Zale, J. (2011): The Strategy and Tactics of Pricing: A Guide to Growing More Profitably, 5th ed., New Jersey: Pearson Education. Further literature: Will be announced during the lecture.

Next events

1/3	Elective	Sa, 25.04.2026	09:00 Uhr	16:30 Uhr	4.2.09 Hörsaal /Lecture Hall
2/3	Elective	Sa, 09.05.2026	09:00 Uhr	16:30 Uhr	4.2.09 Hörsaal /Lecture Hall
3/3	Elective	Su, 10.05.2026	09:00 Uhr	16:30 Uhr	4.2.09 Hörsaal /Lecture Hall

Lecturers

Fassnacht, Martin

Lecturer

Indicative Student Workload

Self-Study	34 h
Contact Time	24 h
Examination	2 h