FTMBA2026 Immersive Experience II: Lisbon/Portugal

Course Content

In a rapidly evolving global landscape, innovation has become the lifeblood of success for organizations. The ability to harness the power of open, user, and social innovation has emerged as a critical strategic imperative for businesses, both large and small.

This immersive program goes beyond traditional business education, offering a unique blend of theory and practice. Over the course of several intensive modules, it equips participants with the insights, methodologies, and strategies essential for fostering innovation at every level of their organizations, including blockchain and AI topics. Moreover, it goes a step further by providing exclusive access to some of the most innovative corporate and startup Portuguese ecosystems through a series of meticulously curated visits.

The cornerstone of the program is an exploration of open innovation, user-driven design, and the power of social collaboration. Participants will delve into the latest research and best practices in these domains, gaining a profound understanding of how to leverage external knowledge, engage end-users, and tap into the collective intelligence of diverse networks.

Intended Learning Outcomes and Competencies

• Introducing the business environment of a middle-income country in the EU.
• Helping participants strengthen their appreciation of the business and economic dynamics in southern Europe and in Portugal.
• Comprehend how businesses view Portugal in the current global business environment.
• View Portugal as one of the rising member countries of the EU.

Instruction Type

Travel to Lisbon/Portugal

Form of Examination

50% Individual Pre-Module Assignment

50% Group Presentations on-site

Literature

Preparationforthefieldtrip:
Watch the following youtube videos(content is partly overlapping)

On the history of Portugal:
https://www.youtube.com/watch?v=69Fdgv2ZQQs

The man who built Portugal:
https://www.youtube.com/watch?v=G7I9qjylpM8

On economic developments of Portugal:
https://www.youtube.com/watch?v=WSKLrGJyELE

On doing business in Portugal:
https://www.youtube.com/watch?v=u6us_JPSw0c