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Please note the following credit values:

BSc Course: 4.5 ECTS*
BSc Seminar Course: 9 ECTS
MSc Course: 5 ECTS
MBA Course: 3 ECTS
MBA Workshop: 1 ECTS
Language course: 5 ECTS

*The following BSc courses have a different credit value: 

Business Communication: Theory & Practice: 3 ECTS
Managing your personal performance holistically: 3 ECTS
Harmonizing Leadership with Personal Development: 3 ECTS
Mental Health First Aid: 1,5 ECTS
Understanding your personal performance base: 1,5 ECTS
Workshop Body Language for Women: 1,5 ECTS
Intercultural Competence - Fit for International Collaboration: 1,5 ECTS
Perform Yourself! Media and Presentation Coaching: Personal Presence!: 1,5 ECTS

Psychological Research Methods II

Participation Prerequisites

No formal prerequisites for participation. Active participation and preparation of required readings are expected.

Course Content

Whether you pursue careers in academia, corporations, or startups, you will regularly face messy social situations that resist simple metrics. This course introduces qualitative research as a rigorous, creative toolkit for understanding such settings. We focus on generating insightful questions and defensible answers about organizational life, emphasizing the distinctive logics of ethnographic observation and in-depth interviewing.

 

We begin by situating qualitative research in relation to deductive and inductive approaches, and by clarifying when qualitative methods are most useful. Students then learn to design and conduct observations (planning, field access, writing field notes) and to craft interview studies (sampling, interviewguide construction, conducting conversations, and managing desirability bias). Throughout, we emphasize the tight coupling of research design, data generation, and analysis.

 

The final part of the course explicitly addresses sampling, generalization, and quality criteria in qualitative research, including how to reason from cases, make warranted claims, and evaluate the credibility and contribution of qualitative studies.

Intended Learning Outcomes and Competencies

Upon successful completion, students will be able to:

 

  • Distinguish abductive, inductive, and deductive logics and explain when qualitative methods are suitable.
  • Design and conduct ethnographic observations and indepth interviews
  • Communicate research processes and findings succinctly in speech and writing.
  • Develop independent learning habits and professional discussion skills.

Instruction Type

Presence

Form of Examination

Form of Assessment Weighting
(in %)
Duration of written exam
in minutes
Written Exam    
Oral Examination   -
Written Work (Individual)   -
Written Work (Group)   -
Presentation (Individual)   -
Presentation (Group)   -
Business Simulation   -
Class Participation   -
Answer-Choice-Exam   -
Other assessment format (please specify):   -

Literature

A reading list will be made available via Moodle

Next events

1/10 Lecture Tu, 10.03.2026 15:30 Uhr 18:45 Uhr D-001 Hörsaal / Lecture Hall
2/10 Lecture Th, 12.03.2026 15:30 Uhr 18:45 Uhr D-101 Hörsaal / Lecture Hall
3/10 Lecture Tu, 17.03.2026 08:00 Uhr 11:15 Uhr D-001 Hörsaal / Lecture Hall
4/10 Lecture Th, 26.03.2026 15:30 Uhr 18:45 Uhr D-001 Hörsaal / Lecture Hall
5/10 Lecture Tu, 31.03.2026 15:30 Uhr 18:45 Uhr D-001 Hörsaal / Lecture Hall
6/10 Lecture Th, 02.04.2026 11:30 Uhr 15:15 Uhr D-001 Hörsaal / Lecture Hall
7/10 Non public Event We, 22.04.2026 08:00 Uhr 12:00 Uhr
8/10 Non public Event Tu, 28.04.2026 08:00 Uhr 19:00 Uhr
9/10 Non public Event We, 29.04.2026 08:00 Uhr 10:00 Uhr
10/10 Non public Event We, 29.04.2026 17:00 Uhr 20:00 Uhr
Show all events

Lecturers

lecturer image
Linke, Vera
Lecturer

Indicative Student Workload

Self-Study 56 h
Contact Time 24 h
Examination 10 h