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Please note the following credit values:

BSc Course: 4.5 ECTS*
BSc Seminar Course: 9 ECTS
MSc Course: 5 ECTS
MBA Course: 3 ECTS
MBA Workshop: 1 ECTS
Language course: 5 ECTS

*The following BSc courses have a different credit value: 

Business Communication: Theory & Practice: 3 ECTS
Managing your personal performance holistically: 3 ECTS
Harmonizing Leadership with Personal Development: 3 ECTS
Mental Health First Aid: 1,5 ECTS
Understanding your personal performance base: 1,5 ECTS
Workshop Body Language for Women: 1,5 ECTS
Intercultural Competence - Fit for International Collaboration: 1,5 ECTS
Perform Yourself! Media and Presentation Coaching: Personal Presence!: 1,5 ECTS

FTMBA2026 Strategy Consulting

Participation Prerequisites

The Strategy Consulting Workshop aims to introduce MBA students to the world of strategy consulting through a hands-on consulting experience. We will give a brief introduction to strategy consulting and look at sports as a growth industry. In addition, we will introduce basic conceptual frameworks that are used by strategy consulting firms.

Course Content

Students will form small strategy consulting teams and work on a real-life client project themselves. It deals with highly relevant client tasks from the sports industry and is jointly conducted with a practice partner. Students will immerse themselves in strategic analyses along a 7-step problem solving framework used in strategy consulting. They will receive support and guidance from Boston Consulting Group & McKinsey & Company consultants who are currently pursuing their PhD at the WHU-Center for Sports and Management. Eventually, the teams will present their findings to the client. The course intends to provide experiential value by creating a consultant-like setting over the course of the workshop. This means that the amount of head-on teaching will be limited and the focus is on working in teams. Apart from the 2 days of class, we expect an additional individual workload of up to 30-40 hours where students will develop their ideas further through own research, analyses, and synthesis of results.

Intended Learning Outcomes and Competencies

The course is mainly targeted at students that had none or limited exposure with consulting so far. Of course, we also invite students with consulting knowledge or experience, particularly if they are interested in working on a real-world project in the sports industry.

Next events

1/2 Elective Mo, 08.06.2026 09:00 Uhr 16:30 Uhr 4.2.09 Hörsaal /Lecture Hall
2/2 Elective Tu, 09.06.2026 09:00 Uhr 16:30 Uhr 4.2.09 Hörsaal /Lecture Hall

Lecturers

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Schmidt, Sascha
Lecturer