FTMBA2026 Generative AI for Business Applications
Course Content
In this workshop, participants will learn how to leverage ChatGPT and other Generative AI tools to improve ideation, facilitate customer interactions, optimize data-driven decisions, and automate business tasks. Professor Dries Faems, a digital transformation expert and a thought leader on the topic of Generative AI for business development, will give participants an introduction on how to write effective prompts, combine different AI tools, and develop agents to execute tasks in the context of specific use cases. The workshop will focus on the application of Generative AI, not on the technical foundations of generative AI. Knowledge of coding is not required for this workshop.
Intended Learning Outcomes and Competencies
By the end of the workshop, participants will have a solid understanding of how to use ChatGPT, Copilot and other Generative AI tools to drive business growth and success. Participants will be able to implement these tools in their own business operations and stay ahead of the curve in today’s fast-paced business environment.
Form of Examination
| Form of Assessment | Weighting (in %) |
Duration of written exam in minutes |
| Written Examination | ||
| Oral Examination | - | |
| Written Work (Individual) | - | |
| Written Work (Group) | - | |
| Presentation (Individual) | - | |
| Presentation (Group) | - | |
| Business Simulation | - | |
| Class Participation | - | |
| Other assessment format (please specify): | - |
Next events
No current events available!
| 1/2 | Elective | Sa, 06.06.2026 | 09:00 Uhr | 16:30 Uhr | 4.2.09 Hörsaal /Lecture Hall |
| 2/2 | Elective | Su, 07.06.2026 | 09:00 Uhr | 16:30 Uhr | 4.2.09 Hörsaal /Lecture Hall |