page logo
Please note the following credit values:

BSc Course: 4.5 ECTS*
BSc Seminar Course: 9 ECTS
MSc Course: 5 ECTS
MBA Course: 3 ECTS
MBA Workshop: 1 ECTS
Language course: 5 ECTS

*The following BSc courses have a different credit value: 

Business Communication: Theory & Practice: 3 ECTS
Managing your personal performance holistically: 3 ECTS
Harmonizing Leadership with Personal Development: 3 ECTS
Mental Health First Aid: 1,5 ECTS
Understanding your personal performance base: 1,5 ECTS
Workshop Body Language for Women: 1,5 ECTS
Intercultural Competence - Fit for International Collaboration: 1,5 ECTS
Perform Yourself! Media and Presentation Coaching: Personal Presence!: 1,5 ECTS

Seminar: Sports economics - Q3

Participation Prerequisites

This seminar is open to all WHU Bachelor students interested in the economics of professional team sports, with a particular focus on stadium-related aspects. It can be a fun course, though it does require a fair amount of work. I might also end up challenging a few romanticized ideas about professional sports in general — and football in particular. If you can live with that, you’ll have a great time.

Course Content

Modeling the antecedents and (financial) consequences of stadium attendance demand is a key pillar of sports economics research. And while we won’t be able to cover the topic in all its breadth during our relatively short seminar, I hope to help you develop a more objective perspective on the role spectators play in today’s evolving European stadium ecosystems. Along the way, we’ll discuss aspects such as the current market for European football attendances and its development, whether home advantage exists, how loyal season ticket holders really are, and, once the final whistle is blown, who ultimately pays the bill.

Instruction Type

In our interactive kick-off session, I’ll walk you through key trends in European football stadium attendance and the broader economics behind it, along with some current developments. You’ll then explore several possible seminar paper topics, choose one to develop into your term paper, and present your findings in a second session. Along the way, you can join optional feedback meetings with me to discuss your progress.

Form of Examination

Form of Assessment Weighting
(in %)
Duration of written exam
in minutes
Written Exam    
Oral Examination   -
Written Work (Individual)   -
Written Work (Group)   -
Presentation (Individual)   -
Presentation (Group)   -
Business Simulation   -
Class Participation   -
Answer-Choice-Exam   -
Other assessment format (please specify):   -

Literature

There are no required readings before the seminar. I’ll share references in our first class. If you’re curious to dive into the topic early, I regularly post related insights on LinkedIn. Please feel free to follow along and join the conversation to stay up to date on all things stadium economics.

You can find me on LinkedIn here: Click here.

Next events

No current events available!

1/2 Lecture Fr, 06.02.2026 08:00 Uhr 11:15 Uhr D-101 Hörsaal / Lecture Hall
2/2 Lecture Tu, 17.03.2026 08:00 Uhr 18:00 Uhr E-103 Hörsaal / Lecture Hall
Show past events

Lecturers

lecturer image
Schreyer, Dominik
Lecturer

Indicative Student Workload

Self-Study 154 h
Contact Time 24 h
Examination 2 h