Seminar: Sustainable Marketing: Research and Practice - Q3

Course Content

This seminar focuses around the question how marketing can contribute to sustainability. This question is viewed from different perspectives: consumer, business and policy. The seminar will cover the following topics:

Different perspectives on sustainability and sustainable development and their importance for business and society

Current environmental, social, and economic challenges and their implications for marketing

Sustainability marketing strategies and goals

Challenges and trade-offs in sustainability marketing (e.g., between growth, profitability and sustainability)

Sustainable consumer behavior: Sustainable consumption and the attitude-behaviour gap

Sustainable branding and marketing mix decisions

After an introductory session, students are offered a choice of topics for their seminar paper. They will present and discuss their results in class.

Form of Examination