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Please note the following credit values:

BSc Course: 4.5 ECTS*
BSc Seminar Course: 9 ECTS
MSc Course: 5 ECTS
MBA Course: 3 ECTS
MBA Workshop: 1 ECTS
Language course: 5 ECTS

*The following BSc courses have a different credit value: 

Business Communication: Theory & Practice: 3 ECTS
Managing your personal performance holistically: 3 ECTS
Harmonizing Leadership with Personal Development: 3 ECTS
Mental Health First Aid: 1,5 ECTS
Understanding your personal performance base: 1,5 ECTS
Workshop Body Language for Women: 1,5 ECTS
Intercultural Competence - Fit for International Collaboration: 1,5 ECTS
Perform Yourself! Media and Presentation Coaching: Personal Presence!: 1,5 ECTS

Sustainable mega sport events: Oxymoron or reality? - Q3

Participation Prerequisites

There are no specific requirements.

Course Content

Public referenda have become a frequent tool of popular sovereignty across Western democracies (Casella & Gelman, 2008). Unsurprisingly, this general trend also affects applicant cities willing to host mega sport events such as the Olympic Games. For example, referenda have recently put an end to seven Olympic candidatures (Graubünden, Munich, and Krakow for the 2022 Olympics, Hamburg for the 2024 Olympics, Innsbruck and Graubünden again for the 2026 Olympics, and Vienna for 2028 Olympics). Additionally, Boston and Budapest canceled their candidatures for the 2024 Olympics facing both an apparent lack of public support and demands for referenda. Potentially triggered by the recent rejections of Olympic host ambitions, researchers, primarily those operating in the field of sports economics, have begun to explore the determinants of individual citizen support for Olympic bids (e.g., Atkinson, Mourato, Szymanski, & Ozdemiroglu, 2008; Coates & Wicker, 2015; Preuss & Werkmann, 2011; Walton, Longo, & Dawson, 2008; Wicker & Coates, 2018; Wicker, Whitehead, Mason, & Johnson, 2016). Interestingly, an argument frequently raised by opponents is that such a hosting is unlikely to be sustainable or, even worse, harmful, primarily to the environment. Therefore, in this course, we will assess the economic, environmental, and social footprint of (mega) sports events such as the Olympic Games and the FIFA World Cup, also discussing recent developments in professional football. Based on this initial assessment, students will work in teams to develop a first concept for sustainable mega sports events.

Instruction Type

Following an interactive introductory kick-off session, all students will evaluate the sustainability of a recent mega sports event in small groups, thereby exploring previous challenges and developing recommendations leading to increasingly sustainable mega sport events in the future. Throughout the initial analysis, either complete groups or their team captains continuously spare with the course instructor. To ensure progress, there are, among other things, mandatory feedback sessions. Students then present their results to their classmates in class. To allow for questions from both the instructor and the classmates, the presentation is followed by a short Q&A session. Having listened to multiple student presentations on a range of different mega sport events in-class during the last session, students, then, reflect on both emerging/repeating patterns in the sustainability of previous mega sport event and their learning experience in form of a short reflection paper answering the question of whether sustainable mega sport events are either an oxymoron or (already) reality.

Form of Examination

Form of Assessment Weighting
(in %)
Duration of written exam
in minutes
Written Exam    
Oral Examination   -
Written Work (Individual)   -
Written Work (Group)   -
Presentation (Individual)   -
Presentation (Group)   -
Business Simulation   -
Class Participation   -
Answer-Choice-Exam   -
Other assessment format (please specify):   -

Literature

There are no prerequisite readings for this seminar. References will be provided during our first class meeting at the beginning of the semester.

Next events

No current events available!

1/4 Lecture Mo, 26.01.2026 15:30 Uhr 18:45 Uhr G-003 Prof. Horst Albach Hörsaal / Lecture Hall
2/4 Lecture Mo, 09.02.2026 15:30 Uhr 18:45 Uhr G-003 Prof. Horst Albach Hörsaal / Lecture Hall
3/4 Lecture Fr, 13.02.2026 15:30 Uhr 20:30 Uhr G-003 Prof. Horst Albach Hörsaal / Lecture Hall
4/4 Lecture Fr, 27.02.2026 11:30 Uhr 17:15 Uhr G-003 Prof. Horst Albach Hörsaal / Lecture Hall
Show past events

Lecturers

lecturer image
Schreyer, Dominik
Lecturer

Indicative Student Workload

Self-Study 64 h
Contact Time 24 h
Examination 2 h