Please note the following credit values:
BSc Course: 4.5 ECTS*
BSc Seminar Course: 9 ECTS
MSc Course: 5 ECTS
MBA Course: 3 ECTS
MBA Workshop: 1 ECTS
Language course: 5 ECTS
*The following BSc courses have a different credit value:
Business Communication: Theory & Practice: 3 ECTS
Managing your personal performance holistically: 3 ECTS
Harmonizing Leadership with Personal Development: 3 ECTS
Mental Health First Aid: 1,5 ECTS
Understanding your personal performance base: 1,5 ECTS
Workshop Body Language for Women: 1,5 ECTS
Intercultural Competence - Fit for International Collaboration: 1,5 ECTS
Perform Yourself! Media and Presentation Coaching: Personal Presence!: 1,5 ECTS
Luxury Brand Management - (B-E-M) - Q4
Participation Prerequisites
Basic Marketing Knowledge
Course Content
A - Understanding Luxury
B - The Luxury Market
C - Luxury Brand Identity
D - Creating Luxury
E - Pricing Luxury
F - Communicating Luxury
G - Selling and Representing Luxury
Intended Learning Outcomes and Competencies
A variety of concepts and theories from the areas of luxury goods and brand management.
Instruction Type
Presence
Form of Examination
| Form of Assessment | Weighting (in %) |
Duration of written exam in minutes |
| Written Exam | ||
| Oral Examination | - | |
| Written Work (Individual) | - | |
| Written Work (Group) | - | |
| Presentation (Individual) | - | |
| Presentation (Group) | - | |
| Business Simulation | - | |
| Class Participation | - | |
| Answer-Choice-Exam | - | |
| Other assessment format (please specify): | - |
Literature
Kapferer, J.-N./Bastien, V. (2012): The Luxury Strategy – Break the Rules of Marketing to Build Luxury Brands, 2nd ed., London et al.: Kogan Page.
Kapferer, J.-N./Kernstock, J./Brexendorf, T.O./Powell, S.M., (2018): Advances in Luxury Brand Management, London: Palgrave.
Further recommended literature will be uploaded on Moodle.
Next events
No current events available!
| 1/7 | Elective | We, 11.03.2026 | 11:30 Uhr | 15:15 Uhr | IP-C-001 Family Business Auditorium Hörsaal / Lecture Hall |
| 2/7 | Elective | Th, 12.03.2026 | 08:00 Uhr | 11:15 Uhr | IP-C-001 Family Business Auditorium Hörsaal / Lecture Hall |
| 3/7 | Elective | We, 18.03.2026 | 11:30 Uhr | 15:15 Uhr | IP-C-001 Family Business Auditorium Hörsaal / Lecture Hall |
| 4/7 | Elective | Th, 19.03.2026 | 08:00 Uhr | 11:15 Uhr | IP-C-001 Family Business Auditorium Hörsaal / Lecture Hall |
| 5/7 | Elective | Mo, 23.03.2026 | 09:00 Uhr | 14:00 Uhr | Online / Online |
| 6/7 | Elective | Th, 26.03.2026 | 11:30 Uhr | 15:15 Uhr | IP-C-001 Family Business Auditorium Hörsaal / Lecture Hall |
| 7/7 | Elective | Fr, 27.03.2026 | 08:00 Uhr | 11:15 Uhr | IP-C-001 Family Business Auditorium Hörsaal / Lecture Hall |
Lecturers
Brexendorf, Tim Oliver
Lecturer
Indicative Student Workload
| Self-Study | 118 h |
| Contact Time | 30 h |
| Examination | 2 h |
Esc