Business Game - Q3

Participation Prerequisites

Basic management and strategy knowledge from previous BSc semesters.

See preparation guide on Moodle

Course Content

This course offers a vivid action‐based learning experience of strategy-making and execution. It will challenge you on your hard skills, such as your business knowledge and bringing all your curriculum topics together, and your soft skills, like dealing with pressure, setbacks, and teamwork. In a multiple‐round business game, you act as executive decision-makers of firms operating in a world of uncertainty and surprises. In an increasingly complex market setting of competitive strategic interaction, strategic and tactical decisions must be made concerning typical business functions, such as purchasing, production, marketing & sales, finance, human resources, and R&D At the same time, stakeholder influences must be anticipated and managed. You must formulate and present your competitive and corporate strategies in various assignments and justify your decisions. Accompanying classroom sessions recap on relevant concepts and tools of strategic management as part of the (de)brief of the game. Mastering this course combines team effort, discipline, preparation, and business knowledge. The pressure is exceptional, and you must prepare for setbacks and unexpected team dynamics. Organizing yourself and the team is vital.

Intended Learning Outcomes and Competencies

• Set up and execute a business strategy in a competitive environment.

• Use economic tools to deal with the complexity of the firm (interrelated business functions) and uncertainty of the environment (competitors' actions and environmental changes).

• Use cost accounting to evaluate business performance. Use financial management tools to leverage the business.

• Effective stakeholder communication.

• Set up an appropriate team organization and team responsibilities to manage your firm.

Instruction Type

Lecture, group work and computerized simulation

Form of Examination