PTMBA2027 Midterm Strategy Challenge, Group 1
Participation Prerequisites
PRE‐READINGS AND PREPARATION
It is essential to read the Simulation - Participant’s Manual carefully and thoroughly.
Course Content
This course offers a vivid action‐based learning experience of strategy-making and execution. In a multiple‐round business game simulation, participants act as executive decision-makers of firms operating in a world full of uncertainty and surprises. In an increasingly complex market setting of competitive strategic interaction, strategic and tactical decisions have to be taken with respect to typical business functions, such as purchasing, production, marketing & sales, finance, human resources, and R&D) while stakeholder influences have to be anticipated and managed. In various assignments, teams will have to formulate and present their competitive and corporate strategies and justify their decisions. Accompanying classroom sessions recap on relevant concepts and tools of strategic management as part of the (de)brief of the game.
Form of Examination
The assessment is based on team performance, namely, "company" performance in the business simulation game, strategy paper assignment, and investment game.
Next events
| 1/3 | Core course | Fr, 21.08.2026 | 09:30 Uhr | 19:30 Uhr | 4.2.05 Kühne Auditorium |
| 2/3 | Core course | Sa, 22.08.2026 | 09:30 Uhr | 21:00 Uhr | 4.2.05 Kühne Auditorium |
| 3/3 | Core course | Su, 23.08.2026 | 09:30 Uhr | 14:00 Uhr | 4.2.05 Kühne Auditorium |
Lecturers
Indicative Student Workload
| Self-Study | 4 h |
| Contact Time | 24 h |
| Examination | 2 h |